On your way to work today, you may have bought something online on your phone, transferred money via PayPal (Venmo in the U.S), tapped your phone when buying a coffee and maybe even used a contactl
The primary use case for PreData is monitoring global geopolitical risks. Very useful alternative data for Global Macro traders and hedge funds and risk managers.
Research is considered a very important part of the value-added by portfolio managers. Huge costs of structuring a research department require most firms to buy research from the sell side (investment banks and brokers). In-house research teams also like to supplement their research with alternative views from the sell side.