August 25, 2017
During Ed Rensi’s 14-year term as president and CEO, McDonald’s experienced phenomenal growth. U.S. sales doubled to more than $16 billion, the number of the U.S. restaurants grew from nearly 6,600 to more than 12,000, and the number of U.S. franchisees grew from 1,600 to more than 2,700. Under Rensi’s leadership, McDonald’s became the most recognized brand in the world, the next being Coca-Cola.