Americans to get spending groove back in 2015

December 19, 2014 03:17 AM

A strengthening labor market and lower gasoline (NYMEX:RBF15) prices mean Americans have extra cash for the holidays. Some economists are forecasting the money will keep flowing into, and out of, consumers’ pockets next year.

Household spending in 2015 will realize the type of gain typically associated with rosier economic times, according to economists including Mark Zandi. Instead of growing at the 2.2 percent average seen so far during this expansion, increases will be more in line with the 2.9 percent seen in the six years through 2007, if not the 4 percent surge during the record 10-year boom that ended in March 2001.

Unlike the recovery in stocks and home values that mostly benefited the well off during the first phase of this recovery, rising employment and low inflation are a boon to a wider swath of Americans. With expenditures accounting for almost 70 percent of the economy, outlays on items including furniture, clothing and restaurant meals will propel growth to a higher level.

“I don’t think there’s a single headwind for consumers, it’s all tailwinds blowing at different strengths,” said Zandi, chief economist for Moody’s Analytics Inc. in West Chester, Pennsylvania, who projects consumer spending will grow 3.3 percent in 2015. “The expansion is truly out of the gates. We’re off and running.”

While most forecast purchases will strengthen, Zandi is among the most optimistic. Economists predict personal consumption will grow at a 2.8 percent annualized pace in the fourth quarter following a 2.2 percent gain in the previous three months, according to the median forecast in a Bloomberg survey taken Dec. 5 to Dec. 10. It will increase 2.7 percent in 2015, making it the best year since 2006, the survey showed.


Real Wages

For Morgan Stanley, a pickup in wages adjusted for inflation holds the key to better times.

“We don’t have all our eggs in one basket anymore where we’re just relying on the wealthy to drive spending,” said Ellen Zentner, a senior economist at the New York-based bank. “We’ve seen the pace of spending among middle- and lower-income households start to pick up, and that’s in reaction to the better labor market that’s finally bringing the nascent signs of a pick-up in wage growth.” Morgan Stanley projects spending will grow 2.8 percent in 2015.

Employers have added 2.65 million workers to payrolls so far this year, which is already the biggest annual gain since 1999. At 5.8 percent, the jobless rate matches the lowest since mid-2008, and is quickly approaching the 5.2 percent to 5.5 percent that Federal Reserve policy makers consider full employment.


Broad-Based Hiring

The breadth of industries hiring last month was the most extensive since 1998, a sign that the benefits of the expansion are rippling through the economy, figures from the Labor Department showed.

Persistently low inflation will help wage gains look even bigger. Consumer prices fell 0.3 percent in November, the most since December 2008, the Labor Department reported this week. The retreat was led by a plunge in energy costs that continues to unfold.

That meant that weekly earnings adjusted for inflation climbed 0.9 percent on average last month, the biggest advance in six years.

The brightening pay outlook is starting to sink into Americans’ psyche. Consumers forecast incomes will grow 1.8 percent over the next 12 months, the most since September 2008, according the preliminary December report from the Thomson Reuters/University of Michigan consumer sentiment survey. Those younger than 45 years old saw the biggest gain, the report said.


Spending Plans

Households are already thinking of how to spend the cash. More consumers said they were likely to buy durable goods such as appliances and televisions than at any time since 2007, plans to buy automobiles matched the prior month as the strongest since 2005, and Americans were the most favorably disposed toward purchasing a house in a decade, the report showed.

Still, Tom Porcelli, the top forecaster of the monthly consumer spending figures according to data compiled by Bloomberg, remains unconvinced that the readings are about to take a decided step up thanks to nascent pay increases.

Wage gains take about a year to propel purchases, so there is little reason to get overly excited just yet, said Porcelli, chief U.S. economist at RBC Capital Markets LLC in New York, who projects consumption will increase 2.3 percent in 2015, matching this year’s advance.

“What has really changed in a dramatic enough way to get that extra lift?” he said. “The reality is, not much.”


Dissenting Voice

Households this year have shown a propensity to save rather than spend, and until there is concrete evidence that’s changing, then consumption will keep growing modestly, he said, though acknowledging that the risks are to the upside.

The persistent drop in fuel costs is prompting other economists to tweak forecasts for the better. Analysts at Goldman Sachs Group Inc. in New York project the decrease in gasoline prices will be equivalent to a $100 billion to $125 billion tax cut for Americans, which will boost growth by as much as 0.5 percentage point next year, according to a report earlier this month.

Before the November meeting of the Organization of Petroleum Exporting Countries, they had penciled in a $75 billion boost, or 0.3 percentage point. That gathering produced no agreement to cut production in order to prop up the market, which sent crude-oil prices tumbling further.

Goldman Sachs economists estimate consumer spending will increase 3 percent in 2015 and gross domestic product will expand 3.1 percent, which would be its best year since 2005.


Middle Class

Their research shows middle-income households spend the most on gasoline as a share of total household purchases, which means they’ll see the biggest benefit, according to the Dec. 9 report from Goldman’s Kris Dawsey. Lower-income Americans will use the extra cash to buy more gasoline, while those higher up the pay scale will use the windfall to trade up for more expensive vehicles, including pickup trucks and SUVs, Dawsey said.

As wages grow and credit becomes more readily available, research by economists at Morgan Stanley shows furniture stores, vehicle dealers, clothing outlets, restaurants and hotels are among the retailers that benefit the most.

That brings up another tailwind in consumers’ favor: low debt and a budding willingness to take on a little more. While the level of household borrowing climbed 0.7 percent to $11.71 trillion in the third quarter, that’s still less than the $12.68 trillion record reached in the third quarter of 2008, according to the Federal Reserve Bank of New York’s quarterly report on household debt and credit.

“Financially, consumers are better off,” said Michael Carey, chief economist for North America at Credit Agricole CIB in New York and the second-best forecaster of quarterly consumer spending figures over the last two years, according to data compiled by Bloomberg. He forecast a 2.9 percent increase in expenditures for next year.

“You’ve got your debt down to levels that are reasonable, your labor market conditions are making some really significant gains, so people are feeling much more comfortable and they’re willing to spend.”

 
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